Online Reporting System

Current client reporting system can be accessed here.

Find your ah-ha! moments faster.

Together we turn insights into action.

See What We Do


customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

Learn More
brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
Learn More

Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

Client Only
Best Practice Guide

6 tips for keeping your CX survey on pace with other customer touchpoints

Client Only

ebook | The ultimate guide to omnichannel CX

Client Only

An Executive Critique of the Customer Experience

From Our Blog

Service Management Group keeps its focus on CX tech and insights with two executive promotions

KANSAS CITY, Mo. – Service Management Group (SMG) helps brands connect with customers and employees by delivering a unique combination of technology and insights. This differentiated offering has resulted in significant year-over-year growth. As a result of their contributions, Michele Vance has been promoted to chief sales officer while Shad Foos has been promoted to chief marketing officer.


SMG is a global leader in customer experience (CX) measurement, helping more than 450 brands around the globe listen, understand and act on feedback and behavioral data. With those critical insights, brands can make informed business decisions and take fast actions that drive loyalty and financial performance. SMG continues to evolve its omniCX™ product suite, as well as Brand Research and Employee Engagement solutions, making the firm an even more competitive leader in the space.

Michele Vance is responsible for global growth, including expanding customer engagement teams in SMG’s UK and Japan offices. Vance has been instrumental in shaping the SMG story and helping prospective clients understand the value of integrating CX technology and insights with one partner.

“It’s an interesting evolution and growth period for SMG,” said SMG President and COO Chris Egan. “And Michele has been a big part of making it happen. Beyond our restaurant category expertise, she’s helped us become a major player within the retail space. Today we partner with one in three brands on the National Retail Federation Top 100. And we’re rapidly expanding into other important verticals like healthcare, too. Michele approaches each opportunity through the eyes of the prospective client. She instinctively guides teams toward solutions that make the most sense for reaching their goals.”

“Our success has been driven by the fact that we employ the same philosophy we share with our clients,” said Vance. “We listen better to act faster, and we’ve outperformed our competition. It’s been rewarding to help our teams hone our message and embrace our position. And I’m particularly grateful for our client insights teams, who provide us with a base of hundreds of highly-satisfied clients who not only love their SMG program, but also refer us to more potential clients.”

Shad Foos leads a growing organization responsible for brand development and marketing, including positioning, demand generation, product marketing and branded content.

“Delivering the right combination of technology and insights is a meaningful differentiator. And when we effectively deliver that message, brands see we’re the clear choice,” said SMG Chairman and CEO Andy Fromm. “As we evolve our product and technology offerings, our marketing team is helping prospects, and even current clients, appreciate how we’re different. The advancements Shad has led with talent, process, message and measurement has had a significant impact. And the integrated approach that Shad and Michele have created between sales and marketing has us well positioned.”

“It’s a team sport,” said Foos. “And the entrepreneurial spirit is alive and well throughout SMG. We understand a good idea can come from anywhere. It’s our job to make sure that idea solves real problems for our clients and prospects, and to deliver it in a way that’s relevant and compelling. It’s an important moment for SMG. We’re making advancements across the board to help our client partners make stronger customer and employee connections. When that happens, everyone wins. That’s the power of real partnership.”

For more information on SMG’s philosophy and offering, visit

About Service Management Group

SMG (Service Management Group) partners with more than 450 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform competitors. Strategic solutions include omniCX™, Brand Research, and Employee Engagement. SMG evaluates 200 million surveys annually, across 130 countries. To learn more about SMG, visit or call 1-800-764-0439.


Learn More See More Blog Posts