According to SMG’s Benchmark Database, they are not. Diners are actually more satisfied on other weekdays in February than they are on Valentine’s Day. Our research indicates Pace of Experience is the reason behind the less-than-amorous feelings: Only 63% of diners were highly satisfied with the Pace of Experience on Valentine’s Day compared to 68% of diners on other days in February. To turn Valentine’s Day diners into year-round lovers of your brand, restaurants should ...