KANSAS CITY, Mo. – May 3, 2011 – Einstein Noah Restaurant Group (ENRG) announces partnership with Service Management Group® (SMG), the leading customer analytics agency focused on loyalty and service improvement, to increase customer loyalty and drive same-store sales.
ENRG’s vision is to become the fastest growing Fast Casual Bagel Restaurant/Bakeries chain in North America by expanding in key market areas and focusing on increasing their number of franchise stores. Through this partnership SMG will identify new business opportunities through customer analyses that integrate guest experience metrics with transaction data and ENRG restaurant attributes.
“After a thorough review of the customer experience category, we selected SMG. We are excited to utilize their analysis and insights to drive business forward.” – Brian Unger, EVP of Operations....