With consumer confidence and retail sales at the forefront of retailers' minds, it is becoming more important to understand the customer experience. SMG client Pets at Home has recently been heralded in Research magazine, The Retail Bulletin, The People Pod, Netimperative and Retail Gazette for their commitment of continuously assessing the customer experience through customer feedback in real time. Further, SMG's insight into the retail and leisure industry helped The Morning Advertiser advise its readers on how to turn first-time customers into loyal lifetime customers that return and recommend.
As SMG's Jeremy Michael discussed on the BBC's 'Show Me The Money' programme, it is only real customer information, rather than hired shoppers, that can drive sustainable business improvements. (Click here to see the ...