SMG’s work with UK clients was recently featured in Retail Gazette, IT Director and The Wise Marketer for its work in cutting-edge consumer insights.
The Retail Gazette article outlines the successes that UK-based retailer, Superdrug, has made since partnering with SMG. Analysis of its customer service has led Superdrug to develop its ‘easy to shop, easy to pay, hard to forget’ principles. Click here to read the article.
SMG's customer feedback and analysis platform was the focus of the piece featured in IT Director. Backed by a specialist team of PhD level statisticians, SMG provides an accurate understanding of the key elements of the actual customer journey. Click here to read the article.
The Wise Marketer discussed how SMG provides retailers ...