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Articles, thoughts and news.

The more you visit this collection of constantly updating insights, blog entries and news articles, the more you can say you are in the know.

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  • Republic places customers at the heart of the brand

    SMG UK and Republic were recently in the news announcing their partnership to futher the high level of customer satisfaction in Republic stores.

     

    Your Views, Your Republic

    Republic places customers at the heart of the brand

    London, UK 26th July, 2011 Republic, the UK’s leading men’s and women’s multi branded fashion retailer, announces its partnership with SMG, a customer insight agency, to measure the customer experience through an initiative called Your Views, Your Republic. The agreement includes an online customer feedback programme that will be integrated across all 115 stores in the UK and Ireland to help improve the understanding of the customer experience and how it links to company and individual store financial performance.

    Customers will be invited to complete the survey online ...


  • SMG in the News

    With consumer confidence and retail sales at the forefront of retailers' minds, it is becoming more important to understand the customer experience. SMG client Pets at Home has recently been heralded in Research magazine, The Retail Bulletin, The People Pod, Netimperative and Retail Gazette for their commitment of continuously assessing the customer experience through customer feedback in real time. Further, SMG's insight into the retail and leisure industry helped The Morning Advertiser advise its readers on how to turn first-time customers into loyal lifetime customers that return and recommend.

    As SMG's Jeremy Michael discussed on the BBC's 'Show Me The Money' programme, it is only real customer information, rather than hired shoppers, that can drive sustainable business improvements. (Click here to see the ...


  • SMG Featured in UK Publications

    SMG’s work with UK clients was recently featured in Retail Gazette, IT Director and The Wise Marketer for its work in cutting-edge consumer insights. 

    The Retail Gazette article outlines the successes that UK-based retailer, Superdrug, has made since partnering with SMG.  Analysis of its customer service has led Superdrug to develop its ‘easy to shop, easy to pay, hard to forget’ principles.  Click here to read the article.

    SMG's customer feedback and analysis platform was the focus of the piece featured in IT Director.  Backed by a specialist team of PhD level statisticians, SMG provides an accurate understanding of the key elements of the actual customer journey.  Click here to read the article.

    The Wise Marketer discussed how SMG provides retailers ...