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How well does your concept satisfy the needs of first-time customers? In our ongoing research with Stores magazine, we discover how first-timers perceive their experience. Any unique memories from your first time shopping at a new concept?
SMG (Service Management Group) is the leading international customer experience research firm. Driving business results by partnering with brands to improve customer loyalty and employee engagement, SMG provides actionable insights and recommendations at both the front-line and senior executive levels. SMG has developed a proprietary suite of research services combining world-class technology with unmatched industry expertise. Each year, the firm evaluates over 70 million customer experiences in 64 countries and 29 languages for over 200 brands.
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