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Agenda 
| Wednesday, October 17 The Westin Kansas City at Crown Center | Thursday, October 18 SMG Corporate Office |
| 7:30–8:00 | Breakfast | 7:30–8:15 | Breakfast |
| 8:00–12:00 | d.school (Group 1)* | 8:00–8:15 | Welcome |
| 12:00–1:00 | Lunch (Groups 1 and 2) | 8:30–9:45 | Industry Roundtable |
| 1:00–5:00 | d.school (Group 2)* | 10:00–11:15 | Workshop #1 |
| 6:30 | Welcome Reception | 11:15–12:20 | Lunch |
| | 12:30–1:45 | Workshop #2 |
| | 2:00–3:15 | Workshop #3 |
| | 3:30–4:45 | Workshop #4 |
| | 4:45 | Reception |
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