SMG’s Benchmark Database reveals fine-dining customers experience more problems than any other customers. Despite the perception of frequent mistakes at quick-service establishments, these fast-food customers experience the fewest problems. Why are fine-dining experiences fraught with errors? Expectations of fine-dining restaurants are much higher. When customers pay more money, they expect better service. This heightened expectation causes an increased perception of problems during the experience. Fine-dining restaurant operators should be aware of these amplified expectations and ...