Guests are more satisfied overall when they sit in the bar area for their meal compared to sitting in the dining room. SMG’s Benchmark Database reveals this discrepancy has much to do with pace; dining room guests are less satisfied with the pace of experience than bar guests. Restaurant operators should take note and use the pace in the bar as a model for the pace in the rest of the restaurant. Most business comes from patrons sitting in the dining room, so it’s important to please these diners to keep them coming back.
