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Industry Case Studies
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| Valvoline Instant Oil Change - Retail Service |
| Valvoline Instant Oil Change delivers on their customer promise – Quick. Easy.Trusted. – by measuring the customer experience and acting thoughtfully on the data. |
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 | Heinen's - Grocery |
| Heinen’s, a $400 million company with 17 stores, partners with SMG to embrace a data-driven approach to evaluating its business, the satisfaction of its associates and customers, and opportunities for continued growth and success. |
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 | T.G.I. Friday's International - Restaurant |
| A T.G.I. Friday’s experience involves more than eating great food. T.G.I. Friday’s UK partnered with SMG to better understand a unique guest experience, and how fun servers with fun atmosphere are standard sides with any Friday’s meal. |
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 | Kansas City Royals - Sports Entertainment |
| The flexibility of Service Management Group’s data allows the Royals to make use of fans’ comments to better coach and train the ballpark staff, resulting in a 10 percentage-point rise in fan satisfaction over the course of the season. |
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Solution Case Studies
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| Text Analytics - Grocery |
| One of SMG's grocery clients set out to learn what their customers really thought about their produce. The resulting text analysis turned up a bunch of brown bananas. |
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 | Panel Study - Retail |
| One of SMG's retail clients wanted to know how customers defined an incredible shopping experience. SMG conducted a panel study to find out. |
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 | Non-Purchaser Study - Specialty Retail |
| One of SMG's mall-based apparel clients wanted to know why so many shoppers were entering their stores without buying. The resulting non-purchaser study revealed the keys to conversion. |
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