Online reporting system

Current client reporting system can be accessed here.

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you create an impact on the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That is why we track pre-purchase, purchase and even non-purchase behaviour compared to your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools to uncover the heart of your organisation, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behaviour motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360 app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department heads and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

TGI Fridays
Mama and Papas
Pizza Express
Pets at Home

Featured Resources

Client Only

ebook | The ultimate guide to omnichannel CX

Client Only

An Executive Critique of the Customer Experience

Client Only
Best Practice Guide

7 keys to launching a successful customer experience programme

From Our Blog

Taco Bell aims to cut their turnover rate in half—while boosting customer satisfaction

Your employees spend more time with your customers than you do. They know first-hand what customers say, what they do, and how they really feel about your brand. That’s why it’s so important to ask your employees what really matters—to get insights that let you focus on meaningful improvements that drive loyalty. With that lens, it’s easy to see why your customer experience and employee engagement programs are so intertwined.

Going one step further, your employees aren’t just observing your customers and reporting back—they’re actually interacting with them. The more engaged your employees are, the better those interactions will be. And the better those interactions are, the more loyal your customers will be over time.

Taco Bell gets it.

That’s why the Yum-owned brand created “Start with Us, Stay with Us”—an employee recruitment and retention initiative that will help them open 8,000 locations and hire 100,000 new employees within the next five years.

taco bell careers image

Want to learn more about this initiative? Read the article to get the story about one truly amazing Taco Bell employee who has worked hard and taken full advantage of the Taco Bell culture to further her career: Taco Bell puts a brake on restaurant industry's revolving door.

SMG is proud to partner with Taco Bell for customer experience measurement and employee engagement research. Check out this infographic to better understand how your customer experience (CX) and employee engagement programs can work together to drive loyalty and financial performance.

Jeff Jokerst
VP, Client Insights

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