If your company is fighting to engender loyalty in a hyper-competitive category, it's crucial that you learn how to engage customers beyond the survey. This Webinar is instructive to marketing and research managers tasked with using social and CRM technologies to find and create brand advocates.
Joe Cardador, Chief Research Officer at SMG, in partnership with Quirk's, discusses how to use social and CRM tools to find and create brand advocates. Come away with valuable insights about:
- How customer satisfaction surveys create opportunity for engagement
- How surveys can identify brand advocates and detrators
- How advocates drive individual store performance
- Which social technologies are favored by respondents