The stakes are high when it comes to your brand’s website. Nearly 8 in 10 Americans have made some sort of purchase online and 15% buy online on a weekly basis. And it’s not just e-commerce consumers who are influenced by your website—one third of shoppers visit the brand’s website when visiting a brick and mortar location, mostly to check availability and pricing, and search for current promotions. How they feel about your website greatly impacts their behavior in store.
From lining up to get shots to shunning anyone who so much as coughs, people go to great lengths to avoid the perils of flu season. While we’re all aware of how we might be personally affected, we thought it would be worthwhile to gauge the impact on retailers by seeing how consumer behaviors shift during these hazardous months. With the worst flu season in 8 years mostly in the rearview mirror, we used our market intelligence tool BrandGeek® to analyze behavioral data and customer experience feedback across retail segments that sell prescription (Rx) and over-the-counter (OTC) medications.
Third-party delivery is quickly becoming one of the biggest market disruptors in the restaurant industry. To help brands understand what’s on the line, we used SurveyMini®—SMG’s consumer mobile app and the fastest, most accurate source of behavioral data linked to customer feedback in real time—to collect responses from more than 42,000 users.
Little Caesars may have lost a bet on March Madness, but they still came out as winners. The pizza chain promised free Hot-N-Ready lunch combos if a No. 16 seed beat a No. 1 seed in the NCAA men’s basketball tournament. It seemed like a safe gamble—an upset of that caliber hadn’t happened in 135 games—but on March 16, No. 16 University of Maryland-Baltimore County beat No. 1 University of Virginia in the first round. So Little Caesars made good on its word, and promptly announced the “If Crazy Happens” giveaway.
Unless it was your first Valentine’s Day, you pretty much knew what to expect: chocolate, flowers, jewelry, etc. While those romantic gestures certainly add a nice touch, perhaps the best part of Valentine’s Day is having an excuse for a fun night on the town. And that makes it an extremely important night for restaurant brands. To see how casual concepts fared this year, we turned to our market intelligence tool BrandGeek®—the fastest, most accurate source of behavioral data linked to customer feedback in real time.
The way people shop is changing faster than ever. From online to in-store, consumers have access to vast amounts of information that helps drive every purchase decision they make—which means more competition than ever.