Unless it was your first Valentine’s Day, you pretty much knew what to expect: chocolate, flowers, jewelry, etc. While those romantic gestures certainly add a nice touch, perhaps the best part of Valentine’s Day is having an excuse for a fun night on the town. And that makes it an extremely important night for restaurant brands. To see how casual concepts fared this year, we turned to our market intelligence tool BrandGeek®—the fastest, most accurate source of behavioral data linked to customer feedback in real time.
The way people shop is changing faster than ever. From online to in-store, consumers have access to vast amounts of information that helps drive every purchase decision they make—which means more competition than ever.