With 95% of shoppers reading online reviews before making a purchase, many companies have already implemented a reputation management solution—but the secret to success is knowing how best to leverage this fast-paced, high-volume feedback.
Online reviews matter to brands and customers alike—93% of customers say online reviews impact their purchase decisions. There are hundreds of sites where customers can let their voices be heard—Yelp, Facebook, Instagram, and Twitter are just a few. There are even niche sites collecting feedback for specific industries. And when it comes to managing all that feedback, brands can quickly feel overwhelmed. How can you reduce the noise and focus your efforts where they matter most?