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Online Reporting System

Current client reporting system can be accessed here.


  • Better together—getting the full benefit of CX data integration

    Dennis Ehrich | Feb 13, 2018
    Brands trying to get an accurate read on the customer experience can often waste precious time sifting through numerous types of data—financial, POS, contact center, CRM, and more—attempting to put it all together to get to actionable insights. In today’s omnichannel world, data is coming from all directions, but all that information means nothing if you can’t make sense of it.
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  • How CX programs help brands put a data point behind every decision

    Jacqui Mueller | Feb 6, 2018
    Meaningful, positive change starts with recognizing your challenges. That’s the easy part of a CX program, especially given today’s tools that help brands tap into customers’ perceptions. What happens next calls for thoughtful analysis. Where are you going to invest your resources? What deserves your attention, and what will make the biggest impact on overall brand performance?
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  • People are full of surprises. Here’s how to find the truth.

    Paul Tiedt | Feb 1, 2018
    It’s easy to make assumptions about why people do the things they do. Behavior tells us a lot, but the only way to fully understand what makes people tick is to ask the right questions. Combine behavioral data with survey data, and you’ll have a clear picture of what motivates your customers. Behavioral data might show you who walked out the door after months of regular visits. Survey data tells you why.
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  • Turn browsers into buyers by monitoring web traffic

    Lou Bellaire | Nov 29, 2017
    Our data science team is hard at work discovering new ways to use technology and data to bring deep, meaningful insights to our clients. In a previous blog, we talked about our omnichannel approach and how we’re exploring and thinking about the digital layer in new ways to enhance our clients’ understanding of the customer experience (CX).
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  • 7 tips for using your omnichannel CX program to close the loop

    Jennifer McKenzie | Nov 9, 2017
    We say it all the time: don’t settle for a customer feedback program—invest in a customer insights program. A feedback program essentially amounts to a list of reviews. There may be some interesting tidbits here and there, but for the most part, it just sits on your shelf collecting data. A customer insights program, on the other hand, makes sense of all that data to help you drive meaningful actions—across every channel.
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  • Building a winning customer experience with an omnichannel approach

    Missy Heck | Oct 10, 2017
    Innovation is exciting. Constant advancements in technology and research mean there are so many different ways to make an impact on your customers—you can do it online, in-store, on mobile devices, through social media, and more. But turning those touchpoints into a seamless customer experience is easier said than done. To stay ahead of the curve, it’s critical to understand how each of these touchpoints functions, how they work together, and how to listen effectively to what your customers are saying along the way.
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  • Don’t trip up your brand experience—5 CX survey pitfalls to avoid

    Jennifer McKenzie | Aug 17, 2017
    Surveys are the driving force behind understanding the customer experience. Customers see surveys as an extension of your brand, and when done right, they can positively drive your business strategy. To position your CX program for success, we’ve got 5 common pitfalls to watch for in survey design.
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  • Streamline your unsolicited feedback for better insights and better business

    Charlie Moore | Jul 27, 2017
    Unsolicited feedback can give you insights your brand didn’t even know it needed. Customers can tell you aspects of their experience beyond what you’re asking in your surveys. Offering your customers an open-ended way to reach out to you is critical to running a successful CX program—but knowing how to manage that feedback can be a whole other animal.
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  • 3 tips for traditional retailers navigating a world gone omni

    Todd Leach | Jul 24, 2017
    If you work in retail and are lucky enough to find a moment to stand still, you might feel the ground moving beneath you. That’s because the seismic shift from traditional retail to omnichannel dominance has quickly gone from headline fodder to harsh reality.
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  • 3 key ways omnichannel is changing expectations—part 3

    Todd Leach | Jul 13, 2017
    Customers have more power in the marketplace—and more information—than ever before. That may feel like a loss of control for retailers, but it shouldn’t if you know how to field the change in landscape. Understanding how to pivot your approach to customer service can turn this change in customer behavior into an advantage—and differentiate you from your competitors.
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  • Third-party delivery—why it matters and 5 ways to prepare

    Jim Sellers | Jul 6, 2017
    If you’re not exploring third-party delivery (3P) for your restaurant brand, you’re already behind. But trusting someone else to get your product to your customer can make plenty of brands nervous—and with good reason. Introducing an outside delivery service to your customer journey means a loss of control over many factors that contribute to a highly satisfying customer experience. And a poor delivery order can have a big effect on your brand perception.
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  • 5 ways to leverage your contact center to build a better omnichannel experience

    Charlie Moore | Jun 9, 2017
    Brands may aspire to be omnichannel—but most are still multi-channel. But what’s the difference? Omni is Latin for all—and when we talk about omnichannel, it really means all customer channels are integrated. That integration is what makes every interaction with your brand a seamless customer experience. Multi, on the other hand, means many. And in the world of CX, that means there are many channels for customers to connect with—physical locations, phone, chat, email, social, websites—but not all are integrated. Studies show less than 1 in 3 consumers agree that brands make it easy to switch between different channels, and yet 81% of consumers want different channels available to meet their needs. It’s clear a gap exists.
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  • 3 key ways omnichannel is changing expectations—part 2

    Todd Leach | Jun 2, 2017
    Getting to know someone is one of the most exciting parts of any new relationship. Learning each other’s background, interests, and preferences helps you build a working relationship and feel closer to one another. The best relationships are those where we no longer have to explain ourselves—we have an unspoken understanding that makes the rest of our interactions effortless. It feels great to know what to expect from this person, and feel understood by them in return.
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