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Current client reporting system can be accessed here.


  • Power User Exchange in review: Powering an insights culture

    Will Mariner | Sep 23, 2016
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  • Defining omnichannel—a first step on the path to better experiences

    Todd Leach | Sep 9, 2016
    It’s no surprise to anybody that omnichannel capabilities have drastically changed the game—for both retail and restaurant. It’s no longer enough to focus on the customer experience you provide in your physical locations. To be successful, you must consider your app experience, online experience, contact center experience, and others—and how all of those channels interact with each other. Because your customers are using all of them. What is omnichannel?
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  • Engage the field by tying cx data to familiar metrics

    Krystal Montague | Aug 26, 2016
    Everyone knows a best-in-class customer experience (CX) measurement program has to deliver cutting edge technology and world class insights—but technology and insights have little impact if field teams and front-line employees aren’t using the program to drive action. That’s why we recently partnered with the Customer Experience Professionals Association (CXPA) to present a webinar on how to drive field engagement—a crucial, but often overlooked, component of any successful program.
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  • How multi-unit organizations can tap into the social web

    Jason Norris | Aug 12, 2016
    The concept of word-of-mouth (WOM) marketing has been around since…well, since we’ve been using mouths to make words. But the explosion of social media networks and review websites over the past decade has made WOM more impactful than ever.
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  • Wendy’s engages Service Management Group to support its mission of delighting every customer

    User Not Found | Aug 3, 2016
    SMG partners with more NRF Top 100 brands than any other CX firm in our space. Today, more than 30% of the Top 100 list are SMG clients. And the number continues to grow with our strategic partnership with The Wendy’s Company. Through customer experience measurement, employee engagement and brand research, we’re helping Wendy’s make strategic decisions that deliver on its mission to delight every customer.
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  • Mary Brown’s Famous Chicken & Taters!

    User Not Found | Jul 28, 2016
    We’re proud to announce our delicious new partnership with Mary Brown’s Famous Chicken & Taters! Mary Brown’s, founded in St. John’s, Newfoundland, operates nearly 130 locations across Canada. The brand’s cult following loves Mary Brown’s for delicious chicken made from scratch—sandwiches, wraps, wings, and fingers—along with famous taters and gravy.
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  • Is your brand keeping pace with consumer trends?

    Paul Tiedt | Jul 22, 2016
    If you’ve been paying attention to the customer experience (CX) industry over the last several years, you’ve probably noticed a seismic shift in the way brands are prioritizing their CX measurement initiatives. And if you’ve been paying attention to the marketplace, that really shouldn’t come as much of a surprise. That’s because today’s customers are more tech-savvy—they’re researching brands online, interacting across new touchpoints, and sharing their experiences on social. Even more importantly, those customers have more brands to choose from than ever before. That confluence of increased competition and a more public consumer voice has led brands to invest more resources in making sure every customer experience is as good as it can be.
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  • What does your customer survey say about your brand?

    Shad Foos | Jun 29, 2016
    We all know customer feedback is critical for creating loyalty and driving financial performance. We all know customers are interacting with brands across more touchpoints than ever. And we all know customers will happily tell us the truth about our performance as long as we ask the right questions and take the right actions. But are we all thinking about our customer survey as a brand touchpoint? What type of brand experience are your customers having with your CX program?
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  • 3 Ways to take your CX program to the next level: Part 1

    User Not Found | Jun 23, 2016
    There’s never been a more exciting time to be a customer experience professional. You have more tools that enable you to listen better, act faster, and outperform competitors than you’ve ever had before. In this series, we’ll explore 3 ways smartphones can take your CX program to the next level.
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  • Nutrisa engages Service Management Group for customer experience measurement

    User Not Found | Jun 17, 2016
    As we continue to expand our footprint in Latin America, we’re very proud to welcome the Nutrisa team into the SMG global community. We started working with Nutrisa earlier this year and officially announced our partnership this week. We’re looking forward to a long and mutually prosperous relationship as Nutrisa grows its retail and food service offering.
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  • The ultimate key to launching a successful customer experience program

    User Not Found | May 26, 2016
    As business professionals, every week we tackle simple projects and tasks among the bigger programs and enterprises in which we work. How many times have we all had a project—even a simple one—fail due to someone assuming that information was shared, or simply not communicating a critical piece of information?
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  • Conquer the Survey Creep (by managing your survey length)

    User Not Found | May 10, 2016
    There is a monster running loose in many customer experience (CX) programs. He is sneaky, sometimes pushy, but yet charming and evasive. He may be a force that has been present since the inception of your CX program and you don’t even realize he exists. He can attack by persuading you into a “yes” answer without you realizing it, or he can come pounding into your office and demand to get his way.
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  • Winning with employees

    User Not Found | Apr 8, 2016
    There’s a lot written about how vital employees are to delivering a great customer experience. That’s why engagement initiatives have gone beyond a trend to become an established best practice for today’s leading organizations. SMG was founded on The Service Profit Chain—a principle stating that loyal employees lead to loyal customers who recommend your brand to others, return more often, and spend more when they visit.
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  • DineEquity selects Service Management Group for global guest experience measurement

    SMG Insights | Feb 4, 2016
    DineEquity, Inc. has selected Service Management Group (SMG) to measure the guest experience for its Applebee’s Neighborhood Grill & Bar and IHOP brands. SMG is a global leader in customer experience measurement, helping more than 325 brands around the globe to listen, understand and act on customer feedback and behavioral data.
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  • SMG's Jack Mackey recognized as Who's Who in CX

    SMG Insights | Jan 29, 2016
    As SMG's Chief Evangelist and VP of Sales, Jack Mackey knows the value of the customer experience. His passion and thought leadership has landed him on CXPA's list of Who's Who in CX.
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  • Service Management Group focuses on strategic client partnerships, promoting Ken White to Chief Client Officer

    SMG Insights | Jan 13, 2016
    Service Management Group (SMG) recently promoted Ken White to a newly created executive role of Chief Client Officer. White has been with SMG since October 2010, covering assignments across the organization, including roles in product and marketing. White most recently held the position of Senior Vice President, Client Services.
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  • Service Management Group receives technology patent for SurveyMini® mobile research app

    SMG Insights | Dec 4, 2015
    Service Management Group (SMG) has been granted a patent for analytics integrated within its location-based mobile research app SurveyMini. Specifically, the patent covers technology that analyzes patterns of consumer behaviors to understand degrees of brand loyalty.
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  • Delaware North taps Service Management Group for mobile research and competitive insight

    SMG Insights | Nov 9, 2015
    Delaware North engaged Service Management Group (SMG) to provide custom consumer research and competitive data using SMG’s proprietary mobile research app SurveyMini® and dynamic market intelligence tool BrandGeek™. SMG is the global leader in customer experience measurement, helping more than 325 brands to listen, understand and act on behavioral data and consumer feedback.
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  • SMG Recognized as a Top 50 Market Research Firm

    SMG Insights | Aug 6, 2015
    The American Marketing Association (AMA) once again named Service Management Group as a top 50 market research firm in its 2015 AMA Gold Top 50 Report. Moving up six spots from last year’s report, SMG now ranks #27 overall for revenue out of 192 U.S.-based, for-profit market research companies.
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  • QSR International taps Service Management Group for consolidated customer experience measurement

    SMG Insights | Jun 2, 2015
    Service Management Group (SMG) has been awarded QSR International’s business to measure more than 160 restaurant locations in Latin America and the Caribbean. SMG is the global leader in customer experience measurement, helping more than 325 brands around the globe to listen, understand and act on customer feedback
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