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Blog

  • Little Caesars’ “If Crazy Happens” giveaway was a slam dunk with customers

    Derrick Cline | Apr 6, 2018
    Little Caesars may have lost a bet on March Madness, but they still came out as winners. The pizza chain promised free Hot-N-Ready lunch combos if a No. 16 seed beat a No. 1 seed in the NCAA men’s basketball tournament. It seemed like a safe gamble—an upset of that caliber hadn’t happened in 135 games—but on March 16, No. 16 University of Maryland-Baltimore County beat No. 1 University of Virginia in the first round. So Little Caesars made good on its word, and promptly announced the “If Crazy Happens” giveaway.
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  • The results are in—SMG is a Great Place To Work®

    Kim Klosak | Apr 5, 2018
    We already knew it, but now it’s official—SMG is a certified Great Place To Work! Nearly 300 of our employees shared their thoughts and provided valuable insight on what it’s like to be a part of our team. From company culture and job perks to professional challenges and leadership support, here are some of the reasons why we love coming to work every day.
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  • Don’t overlook the value of investing in your team members

    Jeff Jokerst | Mar 29, 2018
    Many understand the importance of financial investments and take steps to ensure a more secured future. They contribute to 401Ks, build up their savings accounts, establish college funds for their children, etc. Some even hire professional advisors to oversee their investment strategy. Where people put their hard-earned money is one of the most important decisions they can make and is often done with a detailed game plan in place.
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  • Re-Bath engages SMG to increase customer satisfaction and referrals

    SMG Insights | Mar 28, 2018
    KANSAS CITY, Mo. – Re-Bath, LLC has engaged Service Management Group (SMG) to measure the customer experience for nearly 100 franchise locations across the nation. SMG is a global leader in customer experience (CX) measurement, helping more than 450 brands around the globe to listen, understand and act on feedback and behavioral data.
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  • SMG Employee Spotlight – Ashley Smith

    Employee Spotlight | Mar 27, 2018
    Our Employee Spotlight series gives you a behind-the-scenes peek at what makes SMG work—our people. Learn more about the team dedicated to developing successful relationships and seeking new opportunities for growth. Get to know Ashley Smith – Customer Engagement Director.
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  • On stage with Postmates: Tapping into the third-party delivery market

    Michele Vance | Mar 22, 2018
    Imagine: you’re having a “can’t-leave-your-desk” day at work, when you realize the leftovers you brought from last night’s dinner suddenly sound stale compared to something fresh from that new restaurant everyone’s raving about. Thanks to third-party delivery vendors, there’s an app for that (actually, there’s quite a few!). While this convenience is great for you as a consumer, it can present hurdles for you as a business owner—especially if your location is already slammed at lunch and not fully equipped to handle delivery orders.
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  • Want a CX-centric culture? Communicate results broadly + consistently

    Jennifer McKenzie | Mar 20, 2018
    When was your last customer insight? Better yet, how did your teams use that information to take action and achieve results? If you find yourself searching for an answer, you may have found a problem—one that likely traces back to the implementation stage of your customer experience (CX) measurement program.
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  • Forum 2018 | Finding human truths in data

    Shad Foos | Mar 14, 2018
    In today’s age of the consumer, businesses must keep the wants and needs of their customers in the forefront. At this year’s Forum, great minds gathered to connect, share, and inspire with the customer experience as the driving source of strategy and innovation.
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  • Break down company walls for team unity + brand strength

    Nichole Wright | Mar 6, 2018
    When it comes to customer experience (CX) measurement, it’s important each team member—from IT and HR to leadership and the field—has individual goals and a feeling of self-accountability. But it’s just as important for a person to integrate those specific roles and personal expectations into the big picture and know how they affect the company as a whole. Specific programs and initiatives are often delegated to a certain department and can send a “not my problem” message to individuals not directly involved. The goal should be to unify the team and demonstrate a “stronger together” mentality by showing everyone’s responsibility.
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  • Engagement + performance increase with service-oriented leadership

    Jeff Jokerst | Feb 27, 2018
    Every manager hopes to have hard-working, passionate employees who go above and beyond expectations. That’s the dream, right? Engaged associates make a manager’s job much easier. But simply closing your eyes and making a wish for dedicated team members doesn’t cut it. Good managers know they have to actively foster clear performance expectations, step up when it matters most, work toward positive relationships with employees, and be consistent in their leadership approach. Or another way to look at it: managers who go all in get employees who go all in.
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  • V-Day 2018: How casual dining concepts fared in courting customers

    Paul Tiedt | Feb 23, 2018
    Unless it was your first Valentine’s Day, you pretty much knew what to expect: chocolate, flowers, jewelry, etc. While those romantic gestures certainly add a nice touch, perhaps the best part of Valentine’s Day is having an excuse for a fun night on the town. And that makes it an extremely important night for restaurant brands. To see how casual concepts fared this year, we turned to our market intelligence tool BrandGeek®—the fastest, most accurate source of behavioral data linked to customer feedback in real time.
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  • Your front-line employees wield more power than your CEO

    Jennifer McKenzie | Feb 20, 2018
    We’ve all been there. You walk into a store known for great service, only to be met by an employee who would clearly rather be someplace else. The best reputations don’t always match the specific encounter, and when that happens, it’s usually because front-line teams don’t feel personally accountable for the customer experience. But nothing could be further from the truth. They own it.
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  • Better together—getting the full benefit of CX data integration

    Dennis Ehrich | Feb 13, 2018
    Brands trying to get an accurate read on the customer experience can often waste precious time sifting through numerous types of data—financial, POS, contact center, CRM, and more—attempting to put it all together to get to actionable insights. In today’s omnichannel world, data is coming from all directions, but all that information means nothing if you can’t make sense of it.
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  • SMG Employee Spotlight – Renee Taylor

    Employee Spotlight | Feb 8, 2018
    Our Employee Spotlight series gives you a behind-the-scenes peek at what makes SMG work—our people. Learn more about the team that brings technology and insights together, and what it’s like to work here.
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  • How CX programs help brands put a data point behind every decision

    Jacqui Mueller | Feb 6, 2018
    Meaningful, positive change starts with recognizing your challenges. That’s the easy part of a CX program, especially given today’s tools that help brands tap into customers’ perceptions. What happens next calls for thoughtful analysis. Where are you going to invest your resources? What deserves your attention, and what will make the biggest impact on overall brand performance?
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  • People are full of surprises. Here’s how to find the truth.

    Paul Tiedt | Feb 1, 2018
    It’s easy to make assumptions about why people do the things they do. Behavior tells us a lot, but the only way to fully understand what makes people tick is to ask the right questions. Combine behavioral data with survey data, and you’ll have a clear picture of what motivates your customers. Behavioral data might show you who walked out the door after months of regular visits. Survey data tells you why.
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  • Create clarity to generate engaged and accountable employees

    Jeff Jokerst | Jan 30, 2018
    A successful company isn’t just full of employees who work hard—it consists of people who care. The driving force behind motivation goes beyond the amount on a paycheck. It’s about employees feeling valued by their peers and, most importantly, by their leaders.
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  • Lidl’s U.S. expansion | A case study in changing market dynamics

    Peter Berger | Jan 25, 2018
    For even the most well established brands, a new concept breaking into your market can be a challenge. Today’s consumers like to have options and can be easily tempted by the newest, shiniest brand on the block—especially if it saves them money, provides high-quality products, or offers a unique service. Such is the case with Lidl, the German-based grocery giant that began expanding into select U.S. markets in June 2017. With everyone in the grocery industry anxious to see how the new concept fares, we used our market intelligence tool BrandGeek® to see what’s in store and how established brands can prepare.
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  • Keep your front lines engaged in CX by keeping them in the loop

    Nichole Wright | Jan 23, 2018
    Nothing motivates like a progress report. Whether the news is positive or negative, most of us like to know where we stand—especially when we’re working toward a specific goal.
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  • Patients have less patience in the digital age

    Dan Prince | Jan 17, 2018
    Most of us do things differently in the digital age. We expect everything to be fast. Easy. Convenient. Those expectations don’t stop with retail stores and restaurants. We want the same from hospitals and doctors, and if we aren’t happy with the service we receive, we’ll look for another provider. So what can providers do to inspire loyalty?
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