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Are your restaurants prepared for St. Patrick's Day revelers?

Employee Spotlight | Mar 14, 2013 Employee Spotlight 03/14/13

SMG’s Benchmark Database shows Pace of Experience scores, along withLikelihood to Return scores, suffer on St. Patrick’s Day compared to other Saturdays in March. Overall Atmosphere scores are slightly up on the holiday, but customers indicate the fun, vibrant atmosphere doesn’t compensate for slower service.

Restaurant bars should stay focused on Speed of Service, even when the atmosphere is spirited, because delivering on this important key driver will keep those fun-time guests returning to your bars—even when there’s no green beer on tap.