What's the cause of disappointment when customers complain about LTOs?

Employee Spotlight | Oct 7, 2013 Employee Spotlight 10/07/13

Through analysis of customer comments, we found 27% of negative comments from customers who order LTOs have to do with Speed, compared to 16% concerning Price, 11% about Taste, and 6% about Accuracy. These findings are actually good news for operators, because Speed is an attribute that is under their control.  As your restaurants roll out promotions and seasonal specials, be sure you have a plan in place so speed doesn't suffer as a result. Even though customers are excited about trying new things, the basics still matter.

Customer Experience Update