Does customer behavior match their New Year’s resolutions?

User Not Found | Mar 20, 2014 User Not Found 03/20/14

As you might remember from our research posted in January, we found 18% of frequent fast-food, fast-casual, and casual-dining customers planned to eat healthier in the new year. So how did this resolution actually play out?

You may be surprised to learn diners with a healthy eating resolution increased restaurant visits in both the fast-food and fast-casual dining segments. Based on 30,000 visits detected to more than 200 restaurant brands in December and January, we found fast-food restaurants saw a 10% point increase in visits from these customers. Fast-casual restaurants saw an 8% point increase and casual-dining restaurants saw a 1% point decrease.

This behavioral data shows a healthy eating resolution doesn't necessarily mean less business for the fast-food and fast-casual segments.

Healthful resolutions and fast food don't mix
Customer Experience Update