New Report Coming Tomorrow: Dollar Wins Big at Easter
May 7, 2014SMG Insights 05/07/14
Seasonal aisles captured the majority of Easter purchases, and front-of-store displays converted dollar shoppers
Securing seasonal placement for holiday products is essential for awareness and sell-through, as this is where the majority of Easter purchases are made. In addition, Dollar saw success from displays placed at the front of the store. Activation plans that help move shoppers around the store can increase seasonal purchases and basket attachment.