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Is restaurant age just a number?

SMG Insights | May 14, 2014 SMG Insights 05/14/14

For this month’s Hit or Myth published in Nation’s Restaurant News, we examined the link between restaurant age and cleanliness. We found Cleanliness scores steadily decline as restaurants age, but it’s at the 7–9 year stage that restaurants should consider remodeling. When restaurants reach the 10-year mark, Cleanliness scores dip below the average, and Intent to Recommend decreases by 4 percentage points.

The older your restaurant, the less likely guests are to be highly satisfied with cleanliness. This data helps make the case that investing in updates can help drive satisfied customers.

(click image to see full size)
 Time between remodels impacts perceived cleanliness