For this month’s Hit or Myth, we used SurveyMini’s GPS-detection technology to track actual return behavior of nearly 20,000 consumers. We already know highly satisfied guests report higher likelihood of returning, but what does their behavior show us?
Our data shows these highly satisfied customers actually return more often—across all restaurant categories. The casual dining segment sees the biggest jump, as the rate of actual return within 30 days was 28% higher for highly satisfied guests compared to other guests. This data is a clear indicator of the strong linkage between customer satisfaction and brand loyalty—and can go a long way in proving the value of delivering a highly satisfying experience to your customers.
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