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Do kids’ programs make a difference?

SMG Insights | Sep 11, 2014 SMG Insights 09/11/14

For our latest Hit or Myth, we used SurveyMini®—SMG’s location-based consumer research app—to investigate what happens when kids pick the restaurant, and whether kids’ programs play a role.

The data proves the value of appealing to little ones: when kids are picking restaurants, they’re 9% more likely to choose a restaurant with a kids’ program. And based on behavioral data from more than 1 million smartphone-detected visits to 55 brands, we found families return to fast-casual restaurants with kids programs 17% faster. QSR brands with kids programs see a 3% benefit to return cycles. 

Having a kids’ program means kids will be more likely to choose your brand, and their families will return sooner. 

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Do kids' programs make a difference?