KANSAS CITY, Mo. – Service Management Group (SMG) recently promoted Ken White to a newly created executive role of Chief Client Officer. White has been with SMG since October 2010, covering assignments across the organization, including roles in product and marketing. White most recently held the position of Senior Vice President, Client Services.
SMG is a global, technology-enabled market research firm that helps multi-unit restaurants, retailers and service providers connect with customers and employees. Using feedback and behavioral data, SMG uncovers insights that help brands make improvements to increase loyalty and drive financial performance.
“We’re fortunate to work with great brands that make customer experience measurement a key strategic initiative,” said Chief Client Officer Ken White. “Because of SMG’s focused industry experience and expertise, our clients really do partner with our project teams and researchers to uncover actionable insights from their customer and employee data. And we help tie those insights to loyalty and sales.”
In this new role, White takes on day-to-day oversight of the global client portfolio. While SMG President and Chief Operating Officer Chris Egan will remain connected to clients, White’s promotion allows Egan to also focus on product commercialization and extending SMG’s global reach.
“Ken has a proven track record of fostering strong client partnerships and developing international teams,” said Egan. “We’re structuring for growth, and a big part of that is the ability to better serve a broader set of client needs across more industries and geographies. Together with the team, we’ll continue to shape our offering, ensuring all clients have access to relevant innovations that improve their customer experience, employee engagement and sales.” ###
About Service Management Group:
SMG (Service Management Group) partners with more than 325 brands to create 5-star human experiences that drive loyalty and create profitable sales. SMG’s holistic approach differentiates through state-of-the-art measurement, technology, and insights that help clients listen, understand, and act. Strategic solutions include omniCX, Employee Engagement, and Brand Research. SMG is an AMA Top 50 research firm with a global footprint—evaluating over 130 million surveys annually, in 50 languages across 125 countries. To learn more about SMG, visit SMG.com or call 1-800-764-0439.