Service Management Group announces partnership with Ridgemont Equity Partners

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Kansas City, Mo. – Service Management Group (SMG) today announced the closing of an investment by Ridgemont Equity Partners, a middle market private equity firm. Financial terms of the transaction were not disclosed. SMG is a global leader in customer experience (CX) measurement, helping more than 450 brands around the globe to listen, understand and act on feedback and behavioral data.

Founded by Andy Fromm and Bill Fromm in 1991, SMG provides customer experience, employee engagement and brand research technology solutions and services to clients in the restaurant, retail, grocery, convenience, travel and entertainment, professional services and healthcare industries. The company collects consumer feedback data via more than 200 million surveys annually across location, online, contact center and social channels. Combining feedback and behavioral data, SMG uncovers customer and employee insights that help brands make improvements to increase loyalty and drive financial performance.

“Our partnership with Ridgemont marks the beginning of an exciting new chapter for SMG,” said SMG Chairman and CEO Andy Fromm. “Ridgemont brings more than twenty years of investment experience and shares our vision for helping brands create experiences that improve people’s lives. Together we will take on new growth initiatives while remaining committed to offering the best technology platform and most actionable insights to our clients. Every decision we make is focused on long-term partnerships that help drive our clients’ businesses. That’s what has made us successful. And that will never change.”

“SMG is the clear market leader in measuring and analyzing customer experience and employee engagement in restaurant and retail settings, which is mission-critical data for SMG’s clients,” said Ridgemont Equity Partners Principal Kurt Leedy. “The company does an outstanding job serving its clients and has ample white space for future growth. We are excited to have SMG join the Ridgemont portfolio and look forward to partnering with SMG leadership to continue their growth and success.”

William Blair served as financial advisor and Husch Blackwell LLP served as legal counsel to SMG.  Alston & Bird LLP served as legal counsel to Ridgemont. 

For more information on SMG solutions, visit

About Ridgemont Equity Partners

Ridgemont Equity Partners is a Charlotte-based middle market buyout and growth equity investor. Since 1993, the principals of Ridgemont have invested over $3.5 billion in 141 companies. The firm focuses on investments of $25 million to $100 million in industries in which it has deep expertise, including basic industries and services, energy, healthcare, and technology and telecommunications.

About Service Management Group

Service Management Group (SMG) partners with more than 450 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform competitors. Strategic solutions include omniCX™, Brand Research, and Employee Engagement. SMG evaluates 200 million surveys annually, across 130 countries. To learn more about SMG, visit or call 1-800-764-0439.


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