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Protect your brand: Establish trust with employees

Brinda Swanson | Jul 19, 2018 Brinda Swanson 07/19/18

Employee engagement has many advantages: decreased turnover, better customer service, an increase in sales performance. But an often overlooked benefit to having more engaged employees is the decrease in employee theft. It’s an unpleasant thing for any employer to think about, but the reality is it happens and it needs to be addressed. But before you jump in and make any rash decisions, take a step back and ask yourself one question: Have I done what I can to foster loyalty within my employees?

Loyalty has nothing to do with how long an employee has worked at a company—it’s about how they are treated. The employees we survey constantly say they want to feel appreciated and do rewarding work. They want to feel that they are part of something bigger and have a real impact on the bottom line. That creates engagement, and our research has shown that engaged employees are more loyal

This goes both ways—along with your need to trust them, they need to trust you, too. Establishing that trust starts with communication. For example, if you want to know if your employees are happy and engaged, there is no better way than to ask them. You don’t have to wait until the annual employee survey, either. If you feel like it’s the right time, ask.

In partnership with Balance Innovations and based on their recent published report, our co-authored article “Are happier employees less likely to steal?” explores the correlation between employee engagement and financial risk, and how you can mitigate this challenge. To learn more, read the full article here.

Brinda Swanson | VP, Strategic Partnerships