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Wild Birds Unlimited enhances voice of the customer program with new SMG partnership

SMG PR | Oct 24, 2018 SMG PR 10/24/18

KANSAS CITY, Mo. – Service Management Group (SMG), a global customer experience, employee engagement and brand research partner to more than 500 brands, has announced a new customer feedback management partnership with Wild Birds Unlimited, the largest backyard bird feeding and nature franchise.

Wild Birds Unlimited is using SMG VisitView—a location-level customer experience survey—to capture real-time customer feedback via point-of-sale receipts and email invitations. In conjunction with VisitView, the retailer is leveraging SMG SocialView to monitor both brand sentiment and social ratings at the store level. With VisitView and SocialView data delivered to the smg360® reporting dashboard and mobile app, employees get a holistic view of the customer experience and franchisees have anytime access to easy-to-use dashboards and role-based reporting.

“Our partnership with SMG allows us to take our customer experience and measurement program to the next level,” said Amy Moore, Wild Birds Unlimited Director of Retail Operations. “We’ve seen the correlation at top-performing stores, and we’re excited to empower our franchisees with SMG’s intuitive platform, robust reporting and rich insights.”

With more than 300 locations throughout the United States and Canada, Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events.

“With three decades of experience helping clients improve customer loyalty, it’s a privilege to partner with a brand that started out of a passion for nature and has grown to include hundreds of passionate franchisees and thousands of loyal customers,” said Ken White, SMG Chief Client Officer.

About Wild Birds Unlimited

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 300 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Wild Birds Unlimited recently ranked No. 2 overall and No. 1 in the Retail category on Franchise Business Review's prestigious 2018 Franchisee Satisfaction Awards. To learn more and shop online, visit www.wbu.com.

About Service Management Group

SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries. To learn more about SMG, visit www.smg.com or call 1-800-764-0439.

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