3 reasons to attend xfluence, the premier experience management conference

Todd Leach | Feb 4, 2020 Todd Leach 02/04/20

I’ve been attending SMG events for more than 10 years. The one thing I consistently hear from clients is there is no better opportunity to connect with fellow peers and share meaningful conversations about program successes and challenges.

Our upcoming XM event will be no exception. By combining the best of Forum and Power User Exchange, we’ve created xfluence—a new experience management conference you don’t want to miss. Here are 3 reasons why:

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     1. Robust speaker lineup featuring business visionaries + global XM leaders

This incredible lineup of speakers—including global brand leader Sarah Robb O’Hagan, award-winning journalist Guy Raz, and Harvard Business School professor Ryan Buell—will help transform your program and drive meaningful change to your business. And client presenters from brands like DICK’S Sporting Goods and McDonald’s will also take the stage—providing powerful insight on how to be a game-changer in your industry and deliver stand-out experiences that drive customer loyalty.


     2. Rich professional development + networking opportunities

Collaborate with SMG leadership and clients in our 11 breakout sessions, featuring technology and thought leadership topics such as “Solve the ROI conundrum,” “Maximize your CX data,” and “Future-Proof Your Program.” You’ll also have meaningful conversations with industry leaders and fellow XM professionals facing similar challenges. By sharing stories of adversity and success, you’ll leave xfluence with a tangible action plan to take to your team.


     3. Interactive tech demos to help you get the most from the smg360® platform

Not only will you get the chance to spend time with the SMG team—including execs, product managers, and thought leaders, you’ll have the chance to interact with demo stations showcasing all the exciting enhancements we’ve made to our smg360 platform. You’ll learn more about our advanced text analytics and enhanced online reputation management solution—and ways to apply them to your program for the most impact. We’ll also be featuring a new innovation zone, giving you a glimpse into the future by showcasing tech advancements from our roadmap.


Embrace the power of influence

I’m excited about what we have planned for 2020, and I hope you can join us. If there is anything our team can do to help you register before the early bird rate expires [March 2], please reach out.

For more information on xfluence or to register, go here.


Todd Leach | Chief Client Officer
Customer Experience Update