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Online reporting system

Current client reporting system can be accessed here.

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Customer insights
hidden in plain text

Use text analytics to transform mountains of data into
positive business outcomes—and answer questions you
never thought to ask.

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you create an impact on the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That is why we track pre-purchase, purchase and even non-purchase behaviour compared to your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools to uncover the heart of your organisation, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behaviour motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department heads and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

TGI Fridays
Mama and Papas
Pizza Express
Pets at Home

Featured Resources

Client Only

ebook | The ultimate guide to omnichannel CX

Client Only

A Leadership Critique of the Customer Experience

Client Only
Best Practice Guide

7 keys to launching a successful customer experience programme

From Our Blog

SMG Employee Spotlight – Beth Conquest

Our Employee Spotlight series give you a behind-the-scenes peek at what makes SMG work—our people. Learn more about our UK team and get to know Beth Conquest—Director, Client Insights.


Tell us what an average day in the life is like for you.

I can honestly say that I have no average day. For example, in the last two weeks alone, I’ve had a broad range of client interactions—from meeting with general managers during onsite visits to attending strategic offsite sessions with board-level client contacts. I have attended insight deliveries and led programme planning sessions. And the two days that I have had in the office have consisted of time with my team and some valuable desk time to keep on top of client contract renewals and growth opportunities.

What is it like working on your team?

My team members are fabulous! They all have their own unique strengths and whilst we all work incredibly hard and take great pride in what we do, nobody takes themselves too seriously. 

What do you love most about your job?

I love the relationship development part of my job. The fact that I get to develop consultative relationships with board members of highly successful brands is often inspiring and keeps me on my toes.

How does your job contribute to our clients’ success?

My job requires me to be challenging with our clients to ensure that they have the best possible programmes which align to their business goals. It also requires me to build upon the strengths within the team to ensure strong relationships and insights with our clients.

What would you tell someone interested in joining the SMG team?

If you are passionate about customer service, want to influence a variety of brands to be best-in-class, and like to surround yourself with smart and talented people, then SMG is for you.

How would you describe SMG in 3 words?

Never – stands – still

Interested in being a part of our team? Check out our careers page.
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