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Online reporting system

Current client reporting system can be accessed here.

Find your ah-ha! moments faster.

Together we turn insights into action.

See What We Do


customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you create an impact on the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That is why we track pre-purchase, purchase and even non-purchase behaviour compared to your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools to uncover the heart of your organisation, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behaviour motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department heads and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

TGI Fridays
Mama and Papas
Pizza Express
Pets at Home

Featured Resources

Client Only

ebook | The ultimate guide to omnichannel CX

Client Only

A Leadership Critique of the Customer Experience

Client Only
Best Practice Guide

7 keys to launching a successful customer experience programme

From Our Blog

SMG Employee Spotlight – Brittaney Canupp

Our Employee Spotlight series highlights what makes SMG work—our people. Learn more about the team that brings technology and insights together, and what it’s like to work here.

Get to know Brittaney Canupp – Account Analyst in Client Insights.


1. Tell us what an average day in the life is like for you.

My day normally starts by checking e-mails and responding to any urgent requests. Throughout the day, I respond to a lot of client questions from the field and from our main contacts. From those questions, I usually have several projects to work on, including building analysis presentations. 


2. What is it like working on your team?

I might be biased, but I think I was lucky to land on the best team. We all work together seamlessly and have great relationships, which in-turn fosters a great work environment. Not only is my team awesome, but I am lucky to be in a group that is so supportive and collaborative. We work together and share ideas to help deliver quality solutions to our clients and increase engagement.


3. What do you love most about your job?

I might have given it away in the previous question, but it’s definitely who I work with! Everyone has a team attitude and is willing to jump in and help answer tough questions for our clients.


4. How does your job contribute to our clients’ success?

Anyone who touches client projects is crucial to making sure everything works and ultimately keeps our clients happy. In addition to the troubleshooting that is involved in my job, finding insights is also a way that we give value to our clients. Finding ways to improve the customer experience is what we do best, and I think our clients really appreciate our determination to find those solutions. Our team also has a “We love our clients” initiative that I think we truly deliver on by building great relationships with the contacts we work with.


5. What would you tell someone interested in joining the SMG team?

Do it!! Sending my resume to SMG was one of the best decisions I made when I moved to the KC area. I’ve learned so much about customer experience measurement and the industry in general. I’ve built invaluable internal and external relationships during my time here, and the knowledge I’ve gained has really helped me grow as a professional.


6. How would you describe SMG in 3 words?

Collaborative. Innovative. Fun.


Want to know more about what its like to be a part of the SMG team? Check out our Careers Page

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