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Online reporting system

Current client reporting system can be accessed here.

Find your ah-ha! moments faster.

Together we turn insights into action.

See What We Do


customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you create an impact on the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That is why we track pre-purchase, purchase and even non-purchase behaviour compared to your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools to uncover the heart of your organisation, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behaviour motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department heads and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

TGI Fridays
Mama and Papas
Pizza Express
Pets at Home

Featured Resources

Client Only

ebook | The ultimate guide to omnichannel CX

Client Only

A Leadership Critique of the Customer Experience

Client Only
Best Practice Guide

7 keys to launching a successful customer experience programme

From Our Blog

SMG Employee Spotlight – Andy Eaton

Our Employee Spotlight series highlights what makes SMG work—our people. Learn more about the team that brings technology and insights together, and what it’s like to work here. Get to know Andy Eaton—Sr. Software Engineer.


1. What is your position(s) at SMG?

Senior Software Engineer. Teacher. Mentor.

2. Tell us what an average day in the life is like for you.

An average day for me includes working in code to solve problems, a few meetings for cross-team collaboration, and the occasional one-on-one with a junior member of our department to help them grow their skills and career.

3. What is it like working on your team?

Many days it is simply trying to learn enough about a new technology, language, or implementation to be able to design and develop new frameworks for our internal and external products to rely upon. Our team is one of the few that truly embraces the concept of polyglotism—the ability to master multiple languages. We look at technology, languages, and implementations of the two as tools, and we work to ensure we’re using the right tool for the job. Some days that means working in a C# restful API talking to a Mongo database. Other days, it’s working in a Java Storm data ingestion pipeline writing data to an Hive database, working with a Scala Spark job maintaining and updating HDFS files on disk, or being neck-deep in an AngularJS application.

4. What do you love most about your job?

The culture and challenge. The culture is more of what you would expect from a smaller company, which has its advantages in the amount of freedom you have to make decisions and have an impact on the outcome of a product or initiative. With the amount of transformation that comes with growing into a much larger company, there are challenges on how to balance maintaining that creative freedom and ownership-driven culture with a more structured and regulated environment. Being able to help the company rise to those challenges and seeing the impact of our success is amazing.

5. How does your job contribute to our clients’ success?

If I do my job right, the client never knows the impact I have. All they see is that the applications run quickly and accurately, enabling them to deliver results without the technology getting in the way.

6. What would you tell someone interested in joining the SMG team?

For developers and engineers that are interested, be willing to learn, be willing to go out of your way to absorb new technology, and be willing to grow out of your comfort zone. You never want to be the smartest person in the room, and with SMG, odds are good that you will not be.

7. How would you describe SMG in 3 words?

Growing. Innovative. Challenging.

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