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Online reporting system

Current client reporting system can be accessed here.

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White Paper

Selecting the appropriate customer survey method

Is it a good idea to combine survey methodologies?

Most brands want to retrieve feedback from as many customers as possible and may be interested in implementing multiple survey methodologies to reach a broader spectrum of respondents. This white paper considers IVR and internet surveys in-depth — as separate survey modes and combined methodologies — highlighting the intricacies around sample, response rates, respondent preference and scores. Brands can use this information to make the right decision for their business.

Download the white paper to learn:

  • The survey implications of sample bias, mode effects and structural equivalence
  • Best practice recommendations for implementing mixed mode surveys
  • How to evaluate and compare survey methodologies
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