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Top Partnership Insight
To steal a piece of breakfast, the experience has to be spot on
Tap in to consumer data to get a quick idea when expanding into new parts of the day
With consumers still warming up to eating breakfast in cafes and restaurants this QSR favourite needed to overachieve when introducing the new part of the day if they wanted to pull consumers away from home and away from traditionally dominant competitors. But when breakfast began and customers visited in their droves, the brand was not executing at the same high level as other parts of the day.
This Top Partnership Insight award explains how the client was able to:
- Use SurveyMini data to get a quick idea about consumer perceptions
- Focus improvement efforts with product-specific insights
- Move up 5 places in breakfast benchmarks against 10 direct competitors