SMG's customised market intelligence tool BrandGeek® puts everything you need to know about your brand, customers and competition at your fingertips, delivering dynamic customer and competitor data in near real time. Fuelled by SurveyMini®—our location-based mobile research app—BrandGeek allows you to pair consumer feedback (what they think) with behavioural data (what they actually do). From evaluating marketing campaigns to understanding the impact of a new product to exploring customer loyalty behaviour, we help you eliminate the guesswork and get from questions to insights faster than ever.
How do you stack up against the competition, right this minute? Our powerful branded benchmarks provide a full perspective of your place in the competitive market. Where can you improve to capture more visits? Where are you leading the way and where can you learn from your competition? Take the blinders off your benchmarks to explore your selected competitive subset from more than 4,500 brands—from national leaders to small, independent brands in a selected region—for a more complete picture of customer preferences and behaviour.
Every visit has a reason, something that drives your customer to come to your location, on that day, at that time. BrandGeek helps you uncover the motivation behind the interaction. Perhaps it was a previous positive experience, a marketing promotion, or a specific product need. We get you to closer to understanding why customers visit you—or, better yet, why they may choose the competition instead—so you can build actionable plans to keep or win the next visit.
You may be a customer's favourite brand but is that sentiment reflected by actual behaviour? We take a more intimate look at the relationship between loyalty and behaviour in order to understand how it changes over time. We see where perception meets reality by examining the share of visit breakdowns across your category.
BrandGeek is fueled by SMG's location-based mobile research app, SurveyMini, providing rich feedback and information brands can’t get anywhere else—including branded benchmarks and data for non-purchasers and lapsed customers.READ MORE