Online ratings and reviews play a vital role in customer brand decisions. SMG's Trumpet Ratings® delivers fresh content and star ratings to your website, enhancing local search efforts. Published only from SMG-verified customer data—including our location-based mobile research app, SurveyMini®—it creates a one-of-a-kind directory of authenticated customer ratings and reviews that drives local discoverability and builds consumer trust. While other sites experience a fraud rate of 20–35% in reviews, every review from Trumpet Ratings is 100% verified as coming from one of your actual customer. This consistent, customer-focused experience supports a more accurate cross-section of what it is like to do business with your brand.
Take a proactive approach to customer ratings and reviews. Invite your customers to voice their opinions and stand behind your ratings. With Trumpet Ratings, you own a rich new source of customer-supplied, SMG-validated data. Publish comments to your own site. Feature testimonials in consumer campaigns. Mine sentiment feedback to boost your SEO efforts. Generated from both SurveyMini and SMG's customer experience measurement surveys, you'll know the results are authentic. Our high volume of surveys represent a broad view of your customer base—not just the extreme highs and lows.
When customers are searching, the more, the better. More links; more information; more keywords. Embedding content in your brand website, individual location homepage, or both, enables location-specific, open-ended comments from surveys to appear directly on your website. We complement your SEO efforts and apply your distinct keywords and metadata to your brand and location pages on trumpetratings.com to strengthen your off-site SEO strategy.
Take bold action from day one to establish an early expectation for excellence
Make sure the customer experience doesn't get compromised with the desire to save costs
Break through programme complacency by emphasising key service behaviours