If you don't know where you stand, how can you begin to get better? Benchmarks reveal what is really important to consumers, where your brand falls behind the competition and where you should focus your efforts in order to move up. SMG leads the industry with 3 best-in-class benchmarks.
SMG’s core survey benchmark houses billions of data points—spanning categories, regions, and consumer demographics. By using this database to see how you rank on different measures compared to the industry average and compared to others in your category, you stand to gain a clear picture of where you are and what you’re up against.
To give you much-needed perspective on customer comments, we provide a text benchmark on the data behind customers' open-ended comments. After using text analytics to make the qualitative data quantitative, our text benchmark lets you see what customers are mentioning as well as the sentiment behind their words, and how that compares to others in your industry.
SMG’s customized market intelligence tool BrandGeek takes the blindfolds off the benchmarks—providing real-time branded benchmarks that give you the dynamic info you need to surpass the competition and reach the top of the list. With just a few clicks, you can sort the data to get insights based on demographics, regions, or time of visit. And, you can learn what motivates consumers so you can see exactly where you stand among your competitors.
Take bold action from day one to establish an early expectation for excellence
Make sure the customer experience doesn't get compromised with the desire to save costs
Break through programme complacency by emphasising key service behaviours