Pure Dental Brands selects SMG to drive employee loyalty and patient satisfaction

Dec 12, 2018 by Paul Arnhold

KANSAS CITY, Mo. – Service Management Group (SMG), a global customer experience, employee engagement and brand research partner to more than 500 brands, has partnered with Pure Dental Brands to measure employee engagement and uncover insights to improve employee satisfaction and retention.

Headquartered in Saint Petersburg, Fla., Pure Dental Brands operates more than 70 dental practices across nine states. The company’s mission is to empower dental professionals to provide the best patient care through a partnership that allows them to do what they love without the distractions of running a successful business.

“Delivering a superior patient experience starts with the nearly 700 doctors, clinical professionals and patient support representatives who comprise our team,” said Ashley Brooker, Pure Dental Brands Vice President of Human Resources. “We know the patient experience begins with satisfied employees, and our partnership with SMG will allow us to measure, evaluate and enhance our employee experience more effectively.”

Pure Dental Brands has deployed SMG Associate Voice® to identify key drivers impacting employee engagement and retention. Given the importance of the provider relationship in the patient experience, Pure Dental turned to SMG for its subject matter expertise and unique approach to delivering actionable insights. Associate Voice is being used to measure employee engagement through an annual employee survey and throughout the year in onboarding and exit surveys.

“It’s a privilege to partner with an organization committed to listening to and understanding the priorities of its employees,” said David Butler, SMG Vice President of Customer Engagement. “We look forward to leveraging our employee engagement expertise to deliver actionable insights that help Pure Dental Brands improve employee satisfaction and retention.”

About Service Management Group

SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer, patient, and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries. To learn more about SMG, visit www.smg.com or call 1-800-764-0439.