SMG’s seventh annual Client Connect brings together experience management professionals and leading brands driving innovation

Nov 7, 2019 by Paul Arnhold

ST. ALBANS, England – Service Management Group (SMG), a global customer and employee experience management provider to more than 500 brands, hosted its largest client event in its UK division’s 10-year history. Client Connect is a one-day experience management event that brings together SMG’s growing community of brand partners to learn, share and connect.

This year SMG welcomed more than 80 experience management professionals and business leaders from leading restaurant and retail brands to discuss industry trends, detail programme best practices and share insights. Hosted at the Kimpton Fitzroy London, the event featured keynote presentations from business strategist and bestselling author Jonathan MacDonald, social activist Joshua Coombes and business leaders from Domino’s and Dreams.

“With 10 consecutive years of growth in the UK, Client Connect is a unique opportunity for SMG to bring together business and programme leaders for a day dedicated to learning from one another and advancing customer experience practices,” said Jeremy Michael, SMG UK Managing Director. “We’re honoured our clients take time out of their busy schedules to connect with peers and share best practices.”

One of the highlights of Client Connect is the Top Partnership Insights award showcase. The awards recognise brands that use customer and employee management programme insights to drive action and business outcomes, including customer and employee satisfaction, loyalty improvements and financial results. This year SMG recognized four partners with Top Partnership Insights awards.

About Service Management Group

SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyse, and share feedback and behavioural data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit



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