P. Terry’s Burger Stand launches customer experience management program with restaurant leader SMG

Dec 10, 2019 by Paul Arnhold

KANSAS CITY, Mo. – Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management program with American fast-food restaurant chain P. Terry’s Burger Stand. By combining platform technology and best-in-class professional services, SMG is uniquely positioned to help P. Terry’s uncover and activate customer insights.

Founded in 2005, P. Terry’s is a classic burger joint offering the freshest quality ingredients you can find served out of a drive-thru window. With a focus on small-town hospitality, the brand offers a simple menu with premium-quality ingredients and affordable prices.

“With SMG’s leadership in the restaurant industry and a track record of providing rich customer insights, this is a great partnership for P. Terry’s,” said Todd Coerver, P. Terry’s Burger Stand Chief Executive Officer. “Our voice of the customer program will help inform our growth strategy by providing us with location-level insights and ensuring we’re laser-focused on key loyalty drivers.”

P. Terry’s is capturing and measuring guest feedback at the point of sale with SMG’s experience management platform. The real-time feedback is delivered to the smg360® platform, giving the brand a holistic view of the guest experience while providing store managers with local guest feedback, role-based reports and location-level insights. In combination with the technology, SMG’s experienced professional services team is helping P. Terry’s interpret the data, surface insights and drive business outcomes.

“It’s an honor to be recognized for our category success and inherent ability to deliver actionable insights,” said Katie Cofer, SMG Vice President of Customer Engagement. “P. Terry’s customer-centric approach and commitment to listening align with our philosophy, and we’re excited to help fuel the brand’s continued success.”

About P. Terry’s Burger Stand

P. Terry’s has proudly been family-owned, by Texans, for Texans since 2005. Known for their focus on all-natural ingredients and scratch cooking, they serve fresh never-frozen Black Angus beef, chicken patties formed in-house from whole chicken breast, and fresh-cut fries made from all-natural potatoes - free of trans fats and hydrogenated oils. It’s P. Terry’s proclaimed mission to, “always provide fresh, high-quality food at an affordable price while taking care of our customers, crew, and community every chance we get.”

Apart from the food, P. Terry’s is also known in Texas for their “Giving Back Days,” (one Saturday per quarter all revenue goes to support a designated local charity) and ensuring their employees' well-being - through opportunities to grow with their business, access to unique benefits, and paying above industry standards.

About Service Management Group

SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.