Corner Bakery launches cross-channel customer experience management program with SMG

Nov 16, 2021 by Paul Arnhold

KANSAS CITY, Mo. – Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management program with Corner Bakery Café. The fast-casual chain is partnering with SMG to integrate digital feedback data from Olo with guest feedback data for a more comprehensive and actionable view of the customer experience.

Corner Bakery is an American bakery and café concept offering ingredient-inspired, prepared-to-order breakfast, lunch, dinner and catering menus. Established in 1991, the fast-casual chain has nearly 200 locations across 23 states and the District of Columbia.

“Our partnership with SMG is helping us get a more holistic view of the customer experience and provide our restaurant teams with insights that help them continually elevate the guest experience,” said Corner Bakery COO Eric Wyatt. “With more restaurant orders moving online and dining shifting to off-premise, we’re focused on meeting our guests’ evolving dining needs with convenient and highly satisfying experiences.”

Corner Bakery is capturing customer feedback at the restaurant level and analyzing it alongside digital feedback data from Olo in the smg360® platform. With SMG’s advanced case management, restaurant leaders receive automated alerts when cases are created so field teams can respond quickly and efficiently close the loop with guests. In combination with enterprise customer experience metrics, intuitive dashboards and role-based reporting in the smg360® platform provide restaurant teams with real-time, location-level insights.


About Corner Bakery Cafe

Corner Bakery Cafe is a fast-casual restaurant serving kitchen-crafted breakfast, lunch, dinner and catering to guests in 23 states and Washington, D.C. Its restaurants have been a neighborhood favorite since the brand was established in 1991. The original American Italian bakery cafe was founded on a philosophy of creating a warm and comfortable place for people to relax with friends, family and neighbors. The restaurant features artisan-inspired, seasonal menu options made with fresh ingredients, while delivering a premier bakery cafe experience in the heart of neighborhoods everywhere. Guest favorites include the crave-worthy Anaheim Scrambler for breakfast, the grilled-to-perfection Chicken Pomodori Panini for lunch, the kitchen-crafted Pesto Cavatappi pasta for dinner and a slice of rich, flavorful Cinnamon Creme Cake for a sweet treat. The catering menu includes freshly scrambled eggs and Berry & Almond Overnight Oats, baskets of assorted specialty sandwiches, hot signature pastas, homemade soups and perfect additions. Corner Bakery was recently recognized by TripAdvisor as a "Top U.S. Restaurant Chain" for 2019 and ranked one of Franchise Times' "Top 200" brands in the franchise space. Corner Bakery restaurants are owned and operated by CBC Restaurant Corp. with nearly 200 company-owned and franchised locations around the country. For more information, visit cornerbakerycafe.com, or follow Corner Bakery on FacebookInstagram and Twitter.


About Service Management Group

SMG inspires experiences that improve people’s lives. We are a catalyst for change—helping organizations generate new revenue, grow existing revenue, reduce churn and detractors, and drive operational efficiencies. Our unique software with a service (SwaS) model puts a dual focus on platform technology and professional services, making it easy for brands to activate insights based on customer, patient, and employee feedback. To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.

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