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Case Study

6 months in, location analytics shed light on Lidl's U.S. expansion

How BrandGeek® delivers an accurate read on changing market dynamics

In June 2017, Lidl—a German-based discount grocery retailer with 10,000+ locations across Europe—began expanding into select U.S. markets. With the grocery industry anxious to see how the new concept fares with American customers, we combined location analytics data with feedback from visit-detected mobile surveys to gauge initial performance. 

Download the case study to learn how we used BrandGeek to:

  • Identify patterns in grocery visit share trends
  • Get an early read on consumer perception
  • Measure changes in purchase conversion rates