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White Paper

A guide to evaluating text analytics solutions

Are you getting what you need from text analytics?

When you have an effective text analytics solution, you can easily glean quantitative data from unstructured, open-ended customer comments—and understand how that data compares to others in your industry. But if your text analytics solution doesn’t meet accuracy minimums or provide industry-specific libraries and brand-level customizations, you’re likely not getting the actionable data you need to drive improvements.

In this white paper, you’ll discover:

  • An in-depth discussion of precision and recall accuracy, and how SMG’s solution measures up
  • The benefits of industry-specific category libraries and benchmarks
  • How text analytics solutions can be tuned for accuracy over time