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This UK retailer had a mission to be more than just another pet shop down the street—they wanted to be part of the community. To meet that goal, they made it a point of emphasis to treat every customer like a neighbor. So when it was revealed they were being ranked as average when it came to some of the most important aspects of the customer experience, they knew they had to find out how to better distinguish themselves as a superior shopping experience.
This Top Partnership Insight explains how the client was able to:
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