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White Paper

Analysis techniques used to demonstrate financial linkage

Learn how to make your CX program a top priority by showing how it impacts the bottom line

It’s no secret that an effective CX program pays for itself many times over—brands that lead in CX see 51% better stock performance. But to secure organizational buy-in from the top down, you need to be able to prove program effectiveness by showing where financial linkage occurs and how it can be impacted.

Download the white paper to learn:

  • Why financial linkage is crucial for program success
  • How to find linkage at the company, unit, and respondent levels
  • Which techniques you should be using
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