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Top Partnership Insight

Assign franchisee accountability to deliver on order accuracy

Take responsibility for dissatisfied delivery customers

After rolling out a third-party delivery partnership, one international QSR brand saw a dip in customer satisfaction scores. They used SMG data to determine that accuracy was a top key driver for delivery customers, and it was one of the lowest performing measures—especially at franchisee locations.

Download this Top Partnership Insight award to learn how the client:

  • Made accuracy a top priority for delivery orders
  • Held franchisees accountable for refunding inaccurate orders
  • Increased overall satisfaction by 7 ppts