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When marketers use survey research as a pretext for selling, they’re “Selling Under the Guise” of survey research—or “Sugging.” Because this back-handed practice is a threat to legitimate research, it’s important to be able to both identify and avoid it. In this white paper, we reference CASRO and AAPOR guidelines in an effort to arm brands with the knowledge to combat Sugging.
Download the white paper to learn best practices for avoiding the perception of Sugging:
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