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White Paper

Behavioral data and the mobile evolution in brand research

Gain a more accurate picture of the customer experience

Brands have long been able to gather consumer feedback through traditional customer experience surveys. With SurveyMini—SMG’s location-based mobile research app—brands can now layer behavioral data on top of customer feedback, garnering more accurate data and unprecedented insights. In this white paper, we examine how and why behavioral data and SurveyMini are changing the face of customer research.

Download the white paper to learn more about the research behind SurveyMini, including:

  • Accuracy in the data
  • Respondents’ confidence levels
  • Differences in actual behavior versus intended behavior