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White Paper

Best practices in survey design—Setting your scale for success

Get better data with better designed surveys

When you deal with big data, reliability is a big deal. Surveys constructed with end users in mind are more likely to garner actionable insights. Download Part I in our series of white papers to make sure your survey’s scale is setting you up for success.

A well-designed survey helps you:

  • Understand the magnitude and direction of CX scores
  • Maximize insights while minimizing respondent fatigue
  • Gain more reliable, predictive results by anchoring scale points