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Top Partnership Insight

By revamping training + improving morning service, Wendy’s earns a seat at the breakfast table

Use customer feedback to refine new offerings

After more than a year of piloting their new breakfast menu at select locations, Wendy’s was gearing up for a nationwide rollout in March 2020—coinciding with the onset of the COVID-19 pandemic. To help manage the operational complexity of a new daypart amid unprecedented circumstances, the QSR brand turned to is CX program for insight.

Download the Top Partnership Insight to learn how Wendy's:

  • Used financial analysis to link strong breakfast performance with higher comp sales
  • Identified frequently ordered, low-performing breakfast items through product-level data
  • Focused on improving bottom-performing locations, leading to higher breakfast satisfaction + sales